One of the things I like most about working with seafood is the WOW FACTOR. Look at those massive EZ Peel Black Tigers sitting on top of that big, juicy steak. Utilizing our quality Mirabel shrimp can help increase the average check in your restaurant. Studies have shown, time and time again, that customers have no problem paying good money for an impressive, memorable meal. Take a moment and look at your menu! Think about all the dishes where shrimp can be added to increase the value. Sandwiches, wraps, salads, steaks, pastas, various appetizers. Once you have recognized the gaps, the next thing to do is empower your service staff to up-sell. Believe me, it won't be a hard, as good servers know that a higher average check means higher tips.

Adding shrimp to steaks is probably one of the easiest up-sells. It doesn't always have to be massive shrimp. Smaller shrimp like these 41-50 Pacific Whites can be combined with a sauce to create a very impressive up-sell. Best of all, there is no need to immediately re-print the menu. Empower the servers to do the up-selling. "Would you like to add creamy garlic & chive shrimp to your steak?" No sweat for your kitchen staff either, as shrimp are one of the fastest proteins to cook.

"Would you like to add creamy chipotle shrimp to your steak, or creamy cognac shrimp?" When it comes to steak toppers, the more flavour options you offer, the better chances for the up-sell. Do you have a steak wrap/sandwich on your menu? Perfect opportunity to up-sell with some grilled or sautéed shrimp. Don't think steaks are the only thing that can be topped with shrimp. Chicken and shrimp dishes are very popular too. Even a simple Caesar salad can be taken to a higher level with the addition of succulent grilled shrimp.

Until next time.....Stay hungry my friends!